Privacy Policy

This Privacy Policy explains how Silverelle processes personal data when you visit silverelle.com, create an account, place an order, join our newsletter, submit a review or contact customer care.

1. Information we collect

Depending on how you use the site, we may process identification and contact data (such as name, email, telephone and delivery address), account data, order and transaction records, customer-service correspondence, product reviews, consent choices, and technical/usage information such as browser, device, page visits and session events.

2. Why we use personal data

• To process, fulfil, deliver and support orders.
• To create and operate customer accounts and wishlists.
• To respond to questions, returns, privacy requests and complaints.
• To prevent fraud, abuse and security incidents.
• To comply with accounting, tax, consumer-protection and other legal obligations.
• To improve site performance, merchandising and customer experience using analytics where permitted and consented to.
• To send marketing/newsletter communications when you have subscribed or where another lawful basis permits them, with an unsubscribe option.

3. Legal bases where data-protection law requires them

Depending on the context, processing may be necessary to perform a contract or take requested pre-contract steps, comply with a legal obligation, pursue a legitimate interest that does not override your rights, or rely on your consent. Consent may be withdrawn for future processing where consent is the applicable basis.

4. Payment information

Where card or other third-party payment methods are offered, specialist payment providers may process payment credentials. Silverelle’s application is not intended to store full payment-card numbers or card security codes.

5. Service providers and recipients

We may share only the information reasonably necessary with providers supporting hosting, email, payment, fraud prevention, shipping/fulfilment, analytics, professional advice or legal compliance. These providers may process data on our behalf or as independent controllers depending on the service.

6. International transfers

Some service providers or shipping operations may involve processing outside your country. Where data-protection law requires safeguards for an international transfer, Silverelle or the relevant provider will use an appropriate legal mechanism.

7. Retention

We retain personal data only for as long as needed for the purpose collected and for applicable legal, tax, accounting, fraud-prevention and dispute-resolution requirements. Different categories therefore have different retention periods. Contact messages and analytics records may be deleted or anonymised when no longer needed.

8. Your privacy rights

Depending on the law applicable to you, you may have rights to request access, correction, deletion, restriction, portability, objection to certain processing, and withdrawal of consent. You may also have the right to complain to a competent data-protection authority.

9. Marketing choices

You can unsubscribe from marketing messages using the unsubscribe method provided in the communication or by contacting us. Service communications relating to an order or account may still be sent when necessary.

10. Security

We use technical and organisational measures appropriate to the nature of the information and the risks involved. No internet service can guarantee absolute security, so customers should also protect their passwords and devices.

11. Children

Silverelle is not intended to knowingly collect personal data from children who cannot lawfully enter into an online purchase or provide the relevant consent in their jurisdiction without an authorised adult.

12. Contact and requests

Privacy questions or requests may be sent to info@silverelle.com. Please provide enough information for us to understand and verify the request without sending unnecessary sensitive data.